JAKARTA, KOMPASINDO.CO.ID, by Mr. Abu Taher Choudhury, Global Sales Officer of Al Haramain Perfumes, revealed the brand’s expansion plans in Indonesia during an interview with the media on the last day of the Indo Beauty Expo 2024 at Jakarta Convention Center (JCC), held from July 31st to August 2, 2024.
“Thank you so much for visiting the Al Haramain Perfumes booth. Al Haramain perfume established in 1970 in the heart Mecca, Saudi Arabia. Later In 1981 as brand expansion moved to Dubai and now we are luxury global brand. We are exporting to more than 150 countries around the world and we have over 100 plus flagship stores in major cities across the Middle East, including UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain as well as in Asia like Bangladesh and India. We are also present in Europe and America,” explained Abu Taher Choudhury also added that Al Haramain’s products received positive feedback from exhibition visitors. “We have already appointed distributors in Indonesia and soon our products will be available throughout Indonesia. We are committed to meeting the needs of customers expectation, as per our Chairman and Managing director Mr. Mahrabur Rahman “Quality Speak it self” we never compromise on quality” he added.
For the first time, Al Haramain participated in an exhibition in Indonesia. “Our products are already in the Indonesian market through small-scale reselling, but we will ensure our products are available in every corner of Indonesia as per market demand. We blend traditional expertise with advance technology ensuring the highest quality,
Al Haramain Perfumes sources highest quality raw materials from different parts of the world including Indonesia. “We use some raw materials from Indonesia, such as agarwood and patchouli oil. He added we launched one of our new product at this exhibition, ‘Haramain Amber Oud Dubai Night,’ is inspired by the booming energy of Dubai night where each noted has a story at the top notes Bargamot, Saffron, citrusy and spicy as the evening depense Agarwood, Bulgarian Rose and Lily of the valley emerge, evoking the romance and mystery of the Dubai Night finally based of white musk, tonka bean, Amber and Oak moss leaving incredible long last.
We are getting highly positive responses by visitors for this fragrance,” Abu Taher revealed.
Additionally, Al Haramain introduced the ‘Amber Oud’ series 13 varient of fragrances and we sold on the year of 2023 (2 million units). We have premium series like ‘Azlan’ and ‘Portfolio, L’aventure, Musk Collection and French Collection known for their exclusive and high-quality raw materials packaging designs. We offer also world best Agarwood and Concentrate perfume oil purely non alcoholic.
“We celebrated our 50th anniversary on 2020. he added.
Our price range start from 15$ to UpTo 7000 $
Although they did not sell products directly at the exhibition, Al Haramain allows customers to purchase through their website shop.alharamainperfumes.com and ship directly from Dubai to Indonesia. “We are optimistic about the demand in the Indonesian market and hope our products will be available nationwide,” Abu Taher concluded.
Meanwhile, Abdul Rahim (Arif) , a staff member of Al Haramain Perfumes in Indonesia, added that raw materials such as agarwood and patchouli oil used by Al Haramain come from Indonesia. “We hope Al Haramain can return to Indonesia and that Indonesians can enjoy high-quality products made from local raw materials,” he stated.
Arif also mentioned that one of Al Haramain’s latest products, ‘Dubai Night,’ launched in Indonesia, is priced up to IDR 1.5 million per bottle. ” Soon it will be available in Indonesia, Al Haramain is luxury brand known for its quality now our Indonesian consumer will enjoy our luxury fragrance we believe ,” he said.
